Former Dos Equis Marketing Director checking in

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- June 22, 2013 at 4:44 am
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Hergules
Member

Hi All

Glad to see the Barracuda Fan site back up and so very active. Also, great to see the history of this very cool brand being documented. It was truly a unique event inside the bike industry, even at a time when there were lots of innovative things happening.

I was the Marketing guy at Dos Equis that first sponsored the Barracuda Race Team back in 93. I haven’t spoken with Jon Wege, Dave Southwell or Dave Townsend in about 20 years, but hopefully I can add to the “Barracuda historical documentation” on this site by adding the sponsor’s perspective from that era.

Viewing 7 replies - 1 through 7 (of 7 total)

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- June 22, 2013 at 6:57 am
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neo_pop_71
Member

Your contributions are certainly welcome… thanks for joining the gang!!! I guess you status as a Cudahead will be grandfather’d in as a special circumstance. Your pedigree proceeds you, thanks for taking a chance on a new little upstart bike company with a funny name back in the day!
- June 22, 2013 at 2:08 pm
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mixalive
Member

Yep. I love my Dos Equis.. Beer and Team bike.
- June 22, 2013 at 2:34 pm
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vpc66
Member

Thank you very much for being here and sharing the history and your perspective of our very much loved bike, hope to see much from you !
- June 22, 2013 at 10:02 pm
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Hergules
Member

Thanks.
Sorry I haven’t posted very much (OK at all) over the past few years, but I just found my bin of old Dos Equis-Barracuda materials. Probably a week’s worth of scanning just on the printed materials alone, but that should add a lot to the historical content of the site from 1992 & 1993. Everything from the original sponsorship agreement, media plans, Dealer Marketing & Support Binders, color catalogs, team artwork, photos, etc…

I’ve reached out to Mark to figure out the best way to get stuff uploaded to the site without overwhelming the forum with posts. Not sure if my email made it to Mark so hopefully the admin/moderator(s) will contact me to figure out the easiest way to transfer some of the materials to the website

Hey, BTW what’s a guy gotta do to get the “newbie” label upgraded on my ID?
- June 23, 2013 at 2:47 am
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vpc66
Member

GREAT…can not wait to see what goodies you have to share with the gang and for your wish…will have to wait for one of the big guys to show up. Thanks again for making a show again and showing love for such a nice vintage ride.
- June 24, 2013 at 3:55 am
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Hergules
Member

Thanks,
I’ll start scanning stuff this week. I have two x 3″ binders full of historical material including early design sketches, photos, press releases, newsletters, etc… Would be great to get the important stuff archived on the website.

Here’s a few photos from the 1993 Press Kit (notice while the bikes had arrived, all of the new XX Team Jerseys still weren’t there for the photo shoot:
[attachment=4:3ureb6ta]XX.Cuda.Team.1993.png[/attachment:3ureb6ta]
[attachment=3:3ureb6ta]Oravetz.png[/attachment:3ureb6ta]
[attachment=2:3ureb6ta]Muhich.png[/attachment:3ureb6ta]
[attachment=1:3ureb6ta]Jacques.png[/attachment:3ureb6ta]
[attachment=0:3ureb6ta]Sakadinsky.png[/attachment:3ureb6ta]
- June 24, 2013 at 12:30 pm
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Mark
Keymaster

Love these images! Can’t wait to see more!

Emailed you Herg; let me know if you got it!